Monday, 8 October 2012

Chitrak Shah: Eclectic And Debonair The New Face Of Real Estate Giant “Shivalik Projects”



It’s hard to imagine heralding and leading a multinational company like “Shivalik Projects” at a young age. After all it was built with an acumen and trust built over several years. Chitrak Shah however did it all. He actually did live through it all, drove with a vision of modernity embraced with tradition and a singular motive of making the brand name, a name worthy of remembering. A man of less words and more action, Chitrak Shah maintained his much talked about cool and went ahead with and a professional attitude and a sense of business way beyond his age which brought the company laurels and an even better name. His vision transformed the entire skylines of the cities of Gujarat to unanimously chant the name of this ISO: 9001 group- “Shivalik Projects”. Not the one to take a halt or sit on a success, Shah has gone forward with his very ambitious ventures, one in Ahmadabad near Keshavbaug by the name of “Shivalik High Street” and the other two being in Rajkot by the name of “Shivalik Florette” near the residential area of Ambli Lake and the breathtaking “Shivalik 7” which is still under wraps. Considered one of the best among the contemporary real estate properties by a mile and a testimony to the world class structures, he made sure to keep the name of Shivalik Projects high. 

The success wasn’t an easy one. Held by detractors and cynics for his novice and the “foreign returned degree”, Shah took it all in stride, he had trust in himself and he went forward with his plans. As people predicted, he did bring innovations and modernity in his approach but what came as a surprise was his reverence to the tightly bound ethics of his family. However new world his strategy might be, he wasn’t in favor of diminishing of the halo of his seniors. He too took due care to maintain the smallest of relation that help in binding the company and was in firm support of revering the small scale projects with equal concentration. Chitrak Shah wasn’t the run of the mill MBA graduate tossing and turning everything that his parents so painstakingly created, he instead nurtured it his own way. And what makes him unique is his striving to maintain his individuality too all the while, thus literally making the best of both worlds. 

It is a lesser known fact that when Chitrak shah was given these so craved for reins of the company, it was the time of recession, a recipe of disaster, but Shah never complained and walked through this minefield with élan and grace. To turn around the company towards sustainability was a feat that deserved an ovation. Shy from the shutterbugs, he is now in planning to launch the “Shivalik Projects” in the hospitality sector with the name of “Platinum”. With world class repertoire and furnishings and embellishments worthy of being a five star hotel, Shah ensures a grand entry into the hospitality sector.

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